JULIA MARIE P. SCHMITT AIFD, EMC, ICPF, PFCI, began her floral career in 2008. She and her mother have owned Busy Bee Florist and Gifts in Marceline, Missouri, for the past 12 years. She founded her floral art studio, Pualeialii Floral Expressions, in 2016. Hoping to share her experience, Julia has been a mentor, teaching assistant, and educator for EMC. She has also been an instructor for the Illinois State Florist Association boot camp program. As a member of EMC team, she has traveled internationally conducting presentations, workshops and demonstrations, is an ambassador for Fleuramour and a contributing writer for Florist Review.

TIM FARRELL AAF, AIFD, PFCI, owner of Farrell’s Florist, Drexel Hill, PA, is an accomplished designer known for his beautiful floral com- positions. His understanding and ability to teach the elements and principles of floral design make him a sought after presenter. Tim’s work has been showcased at the Philadelphia Flower Show, as a featured designer in the gallery of AIFD, as a guest speaker for the Pennsylvania Horticultural Society, and as a judge. In addition to his duties at Farrell’s Florist, Tim also serves as education team senior advisor and industry ambassador for Teleflora.

RANDY WOOTEN AIFD, PFCI, GMF, FTD Education Consultant, has more than a decade of experience in the floral industry. He is the fourth-generation owner and lead designer at Delorice’s Florist in Douglas, GA, and is also active in the ad- vancement of the floral industry. Randy educates his peers at various design shows and currently serves as a member of the Board of Directors for the Southern Chapter of AIFD. Brilliant in both business and design, his first book, Jubilation, was published in 2015.

ELLY HEURING has been working in digital marketing for over 15 years, with an emphasis in aiding small businesses thrive being at the heart of her career. Working with small to medium businesses from startup through the 2020 “COVID Pivot’ using proven solutions that grow revenue and customer satisfaction. Currently the Digital Manager for Cumulus Media in NE Wisconsin her skills and expertise include business development and customer retention, client success strategy and implementation, digital media sales, social me- dia best practices, mobile media, programmatic, OTT, SEO, SEM, E-mail marketing, sales strategy, digital advertising, programmatic advertising, video advertising, behavioral targeting, website development and training.

TAMI GASCH jumped into the floral industry almost six years ago after attending her first WUMFA convention, following a career in media sales and marketing. Tami and husband Gordie opened Brilliont Blooms in Brillion Wisconsin in September 2015. Tami is the current WUMFA President Elect and enjoys working with the WUMFA Board of Directors and Annual Convention committee to bring quality education and services to the floral industry. al targeting, website development and training.

GREGG WILKE is a third-generation wholesale florist. In 1975 he began his career working with his father at Badger Wholesale Florists in Milwaukee and became president and part owner in 1985. He worked for Platz Wholesale from 1999 to 2004 overseeing group buying for all five locations, He is now vice president and general manager for Karthauser & Sons, Inc. in Germantown, Wisconsin. Gregg served on the WUMFA board for about 24 years and as president of WUMFA for 12 years. He has been on the Wisconsin Florists Foundation board for 20 years and the president the last 12 years.

DERRICK is president of Crockett, Myers and Associates, specializes in guiding businesses and individuals toward their financial goals. Over the past 35 years he has established strategies unique to the floral industry. He shares these techniques during his coaching sessions as well as through his seminars. These techniques focus on helping florists reduce costs, manage staff, save taxes, and run a more profitable business. His” Floral Analysis Program” breaks down and analyzes financial statements to show the florist owner exactly where to focus time and energy to reduce costs and increase profits.